During the endless football games that have been dominating the television lately, I’ve seen a commercial for El Paso, Texas that is one for the “Huh?” Collection.

VISIT EL PASO: IT’S MORE THAN YOU IMAGINED!

I can’t quite figure out if it is a brilliant ad campaign or a really lame one. You certainly can’t fault it…I doubt many have imagined much about El Paso. Nor considered it to be on their “got to get to before I die” destination list.

It’s sort of like complimenting a new mother on her less-than-beautiful baby with an enthusiastic: “Now there’s a baby!”