A few months ago, I was tracking the traffic numbers on the Amish Wisdom blog and noticed a significant spike during the course of one week. An interview with a well known, bestselling author had been featured. Naturally, I assumed that interview was the cause for so many hits. But then I looked a little closer and discovered that the high traffic day turned out to be an author who was not well known. I skimmed through the comments and realized this author had taken the time to answer every single comment with a thoughtful response. In a word, or two . . . she provided excellent reader care.
What exactly is reader care? Years ago, reader care might have meant that a book met a reader’s expectation: well-written, unpredictable, engaging. But social media has created a whole new paradigm for the reader/author relationship-and that’s what it’s all about today: a personal relationship.
Today, readers can easily find authors. They’re accessible to readers through their websites, Facebook, Twitter, Instagram, Goodreads and Pinterest. “That bond is there are soon as the reader begins turning the pages of a book,” Caitlin Wilson of Litfuse Publicity Group said, “but when an author takes the time to interact with a reader and build relationships, that’s when the bond becomes personal.”
Sounds difficult? It doesn’t have to be. Reader care can be as simple as sending out a requested bookmark, or as involved as interacting on social media, setting up book signings, or speaking at events.